Purepet is an entry-level Indian dog food brand owned by Drools (IB Group), priced at roughly ₹200–₹400 per kg in 2026, making it one of the cheapest complete-and-balanced kibbles widely available. It is genuinely acceptable food for a healthy adult dog or indie on a tight budget, but lags behind Drools and Pedigree on protein quality and feeding-trial validation, and is not the right choice for breed-sensitive or medical needs.